Post by account_disabled on Oct 9, 2023 8:36:44 GMT
In a previous blog we showed why LinkedIn is an effective platform for reaching key healthcare B2B and B2C audiences. By embracing a full-funnel healthcare content marketing strategy, brands like Abbott Laboratories, Pfizer, and Walgreens have relied on LinkedIn to deliver their messages, build brand awareness and ultimately convert consumers into customers.
In 2020, we saw higher volumes of engagement with healthcare media among LinkedIn members. So, we know the healthcare consumer audience is on LinkedIn.In this blog, we will look at some of the powerful tools that LinkedIn offers to marketers, and how those tools can help brands refine their strategies to reach healthcare audiences, and drive more successful campaigns.
You can reach the right audience for your targeted message on LinkedIn where there are over 756M global active members, including:Healthcare content and consumption of that content online has increased exponentially, and not just because of the pandemic. While the increase in content can be helpful Email List at times, there can be conflicting information. According to a study by Weber-Shandwick, 52% of the U.S. population is concerned that the health content they are reading online is not credible. This means that brands looking to create healthcare content need trusted partners to ensure audiences are open to receiving their message.
Our members have more trust in what they see and read on LinkedIn, with 94% saying our platform is less likely to show deceptive content compared to only 38% on other social media platforms. LinkedIn can provide that trusted venue for your message, but there isn’t one single way that consumers are receiving their healthcare content. It’s important for brands to experiment with a variety of formats (social media platforms, infographics, and blogs) to see which is the most engaging to their audience. Effective, always-on, healthcare marketing efforts ensure you’re connecting with the right audience at the right time with the right format.Let’s boaty mcboatfaceume you have the content and calendar planned out for an always-on strategy (we’ll cover that subject at another time). The next question is your distribution strategy. Who do you target? A broad, holistic approach may be suitable for a consumer audience with a general interest in healthcare, but if you’re trying to reach a specific healthcare sector, you’ll need to use targeting.
In 2020, we saw higher volumes of engagement with healthcare media among LinkedIn members. So, we know the healthcare consumer audience is on LinkedIn.In this blog, we will look at some of the powerful tools that LinkedIn offers to marketers, and how those tools can help brands refine their strategies to reach healthcare audiences, and drive more successful campaigns.
You can reach the right audience for your targeted message on LinkedIn where there are over 756M global active members, including:Healthcare content and consumption of that content online has increased exponentially, and not just because of the pandemic. While the increase in content can be helpful Email List at times, there can be conflicting information. According to a study by Weber-Shandwick, 52% of the U.S. population is concerned that the health content they are reading online is not credible. This means that brands looking to create healthcare content need trusted partners to ensure audiences are open to receiving their message.
Our members have more trust in what they see and read on LinkedIn, with 94% saying our platform is less likely to show deceptive content compared to only 38% on other social media platforms. LinkedIn can provide that trusted venue for your message, but there isn’t one single way that consumers are receiving their healthcare content. It’s important for brands to experiment with a variety of formats (social media platforms, infographics, and blogs) to see which is the most engaging to their audience. Effective, always-on, healthcare marketing efforts ensure you’re connecting with the right audience at the right time with the right format.Let’s boaty mcboatfaceume you have the content and calendar planned out for an always-on strategy (we’ll cover that subject at another time). The next question is your distribution strategy. Who do you target? A broad, holistic approach may be suitable for a consumer audience with a general interest in healthcare, but if you’re trying to reach a specific healthcare sector, you’ll need to use targeting.