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Post by account_disabled on Oct 5, 2023 3:49:24 GMT
To recap, examining the latest data and research, we find that B2B marketing budgets have generally risen in the past year and are expected to rise in the next year. B2B marketing leaders increasingly express optimism in Phone Number List their ability to deliver on revenue expectations. Lead Generation has the highest share of budget allocation, but Brand Building & Awareness is not far behind. B2B companies around the world are overwhelmingly focusing their budgets on acquiring new business – perhaps to a fault. While budget forecasts like these tell a relatively favorable story, it’s also a subjective one that can quickly change based on economic tides. There are still plenty of challenges ahead, amid growing pressure on B2B leaders to demonstrate the impact of marketing spend. It is all the more critical to allocate budget wisely and invest in tactics, channels and partners you can trust to deliver. Hopefully this insight helps inform your planning as you boaty mcboatfaceess budgeting and strategies for the rest of 2023 and onward into 2024. Make sure to check out the B2B Marketing Benchmark for a full exploration of the state of B2B, and subscribe to our blog for continual news and insight.
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