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Post by account_disabled on Oct 2, 2023 11:18:51 GMT
Before delving into how to create these ads, let's see what the basic structure of these ads is, and what aspects they comprise. A typical Facebook Ads ad has a structure that fits the following elements: ► General description (90 characters) ► Image and Text of the image ► Title (25 characters) ► Link description (30 characters) ► Link + Button Copywriting for Facebook Ads: How to Write Effective Ads in 5 Steps According to several neuromarketing studies , the copy (the text) and the image have a lot of weight in the user's mind. On the other hand, many consider that the title of the ad is very Email Lists important. However, these studies have shown that what people pay most attention to is the text above. The overview at the top of the ad is the biggest trigger for recall. Therefore, it is recommended that you work well with those 90 characters if you want to impact your users. When writing it, keep the following in mind: ► The first 90 characters are the most important ► Includes a hook that invites you to continue reading . Be clear with the objective you want to achieve ► Make a clear value proposition. It has to be a specific and concrete proposal of who you are or what you do. It is a great help when it comes to attracting the attention of colder users ► Use the PAS Formula . The PAS (Problem/Agitation/Solution) is one of thebest-known and easiest to apply copywriting formulas . Pose a problem your audience has, agitate them and provide a solution (you, your product/service) ► Includes testimonials .
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