Post by account_disabled on Jan 30, 2024 10:45:02 GMT
Owned media has emerged as a new marketing method. Even if they understand that it is not a medium that will give immediate results, there are many people in charge who are struggling to see results, feel lost, or even get criticized by their superiors. Is it? As a company, it is only natural that we are expected to achieve a certain level of results. However, if you are not attracting customers to your site and if they are not reading your site, then of course this will not lead to any results. What I want corporate web managers to understand is that owned media is something that needs to be nurtured. It doesn't grow into something that produces results overnight, and it doesn't grow on its own like ``a child can grow without a parent.''
Up until now, you may have been concerned about the number of visitors and Phone Number List SEO measures, but you will not grow if you only worry about that. It's like having someone come window shopping. Of course it's important to have people come window shopping, but people rarely buy at first sight. Before making a purchase, you pick it up, touch it, and compare it with other products. In order to reach the goal of conversion (CV) with that media, you need to increase actions within the site, such as having people read the article, compare related articles, and share on SNS. becomes important. You've probably already done things like investigating the number of inflows for each article and taking SEO measures. Including these, there are three new evaluation criteria: ① Customer attraction index ② Viewing index ③ Results index Let's look at it in detail.
Are people visiting your site? ① Customer attraction (indicator) This can be seen from the inflow numbers. A page view (PV) is a number that shows how many people or how many times a page is viewed. By looking at this by article, you can see which articles are being read more and understand the interests of readers. Content that is extremely unread may not match the needs of your target audience. Also, try to trace where it came from (search site, SNS). By doing so, you can see whether the conductor is good or bad. <How to follow> Use Google Analytics Page view (PV) ⇒ User > Overview Page views by article ⇒ Behavior > Site Content > All pages (At this time, it is convenient to select the page title in the primary dimension so that you can see the page title instead of the URL.) Where did it come from? Customer acquisition > All traffic > Channels How many articles on your site are read? ① Viewing (index) This is especially important in order to improve results.
Up until now, you may have been concerned about the number of visitors and Phone Number List SEO measures, but you will not grow if you only worry about that. It's like having someone come window shopping. Of course it's important to have people come window shopping, but people rarely buy at first sight. Before making a purchase, you pick it up, touch it, and compare it with other products. In order to reach the goal of conversion (CV) with that media, you need to increase actions within the site, such as having people read the article, compare related articles, and share on SNS. becomes important. You've probably already done things like investigating the number of inflows for each article and taking SEO measures. Including these, there are three new evaluation criteria: ① Customer attraction index ② Viewing index ③ Results index Let's look at it in detail.
Are people visiting your site? ① Customer attraction (indicator) This can be seen from the inflow numbers. A page view (PV) is a number that shows how many people or how many times a page is viewed. By looking at this by article, you can see which articles are being read more and understand the interests of readers. Content that is extremely unread may not match the needs of your target audience. Also, try to trace where it came from (search site, SNS). By doing so, you can see whether the conductor is good or bad. <How to follow> Use Google Analytics Page view (PV) ⇒ User > Overview Page views by article ⇒ Behavior > Site Content > All pages (At this time, it is convenient to select the page title in the primary dimension so that you can see the page title instead of the URL.) Where did it come from? Customer acquisition > All traffic > Channels How many articles on your site are read? ① Viewing (index) This is especially important in order to improve results.